New Webinar: Contractor Purchasing Trends

New Webinar: Discover the Latest in Contractor Purchasing Trends

In 2019, the Home Improvement Research Institute (HIRI) partnered with The Farnsworth Group to survey 1,695 contractor professionals, including remodelers and specialty tradespeople, to gain insight into the contractor product market. Here are a few highlights:

  • Will contractors look more to manufacturers for products that help with shortages? Two-thirds of contractors believe there is a labor shortage, with 25% reporting project delays due to labor issues.
  • How does geographic availability affect your sales? The coasts are more price-sensitive, while contractors in the Midwest and South regions value convenience to jobsite.
  • How is online shopping changing the retail landscape? Larger contractor companies are increasing their online spend but still buy many products primarily in-store.

Explore more about professional contractors’ online purchasing behavior by watching the full webinar. VIEW WEBINAR

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