Home Improvement Pro Shopping Behavior

How do home improvement pros decide where to shop

How do home improvement pros decide where to shop?

What drives remodeling, landscaping and other home improvement pros to shop at a home improvement warehouse store versus a specialty distributor? What factors do they consider most critical for strong supplier partnerships?

The Home Improvement Research Institute (HIRI) explored these questions and more via its quarterly survey, with a focus on channel selection drivers in Q3 2018. Here are a few highlights:

  • From remodeling to mechanical products, price is the No. 1 consideration, though getting a good deal is slightly less important for products related to finish work, such as paint. 
  • Landscapers and remodelers also count quality as a key consideration when shopping for products. 
  • Customer service plays a strong role: home improvement pros universally rank “Quickly and efficiently resolves issues” above preference for a particular brand. 
  • Contractor rewards programs, while viewed as a positive, are not a game-changer. 
  • Amazon is growing. While home improvement warehouse and hardware stores continue to lead the way, the online marketplace giant now serves as a go-to for nearly one-quarter of home improvement pros shopping for on-the-job products.

Want to receive the full version of this channel selection drivers report? Join HIRI for unlimited access to exclusive research, peer-to-peer networking, event registration discounts and other perks. Join Now


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