Whether you’re on a first-name basis with Siri, Alexa or Google, you’ve likely spoken to at least one smart home assistant device in your home or office. According to the 2019 State of the Smart Home report, the United States smart home devices market was worth $10.4 billion in 2018 and is forecasted to exceed $33 billion in 2022.
The U.S. Size of Market report, released by the Home Improvement Research Institute (HIRI) in September, is the home improvement industry’s only product-focused market size study. Complete with historical data and five-year forecasts of the consumer and professional markets, it contains both details and big-picture trends from the economic landscape. You’ll learn how current events and policy decisions are projected to affect the home improvement industry.
Online consumer purchasing habits can’t be evaluated without mentioning the mammoth in room: Amazon. The online retailer has fundamentally changed consumer expectations about how much shipping should cost (free) and how long it should take to arrive after purchase (less than one week). Perhaps most importantly, 33% of consumers indicate Amazon has better prices, helping the retailer hold onto its top spot in the online home improvement products market.
In 2019, the Home Improvement Research Institute (HIRI) partnered with The Farnsworth Group to survey 1,695 contractor professionals, including remodelers and specialty tradespeople, to gain insight into the contractor product market. Questions examined industry behaviors to reveal online purchasing trends. Here are a few highlights:
How do homeowners use the products they purchase? The answer sheds light on how they are planning to improve their home — and what they need and want from you.
The quarterly Project Sentiment Tracking Survey tracks project plans across 32 home improvement project areas. From planned project execution to planned budget, results from 3,000 homeowner responses shed light on motivations and where in the home your potential customers have planned or upcoming projects.
This guide is your single source for home improvement market trends.
How will recent tariffs and the 2017 Tax Cuts and Jobs Act affect home improvement industry pros and their businesses? For the answers, the Home Improvement Research Institute (HIRI) surveyed nearly 300 panelists across various construction and remodeling trades.
As a home improvement industry specialist, you crave high-level and granular insights developed by and for category pros. This September, immerse yourself in an intimate, custom-built setting for thought leaders and change makers working within a unique yet massive space.
How Canada’s Economic Outlook Impacts the Home Improvement Products Market
Which home improvement services have the highest demand, and who’s buying them?
In the last decade, it has become increasingly more common to hire professionals for home improvement projects. The Home Improvement Research Institute’s (HIRI) Product Purchase Tracking Study found that today at least 10% more homeowners are using home services than in 2009, resulting in a near-40% increase in the number of services purchased in a year.
Study Highlights
Want valuable DIY and pro insights for your business? Based on data from three proprietary Home Improvement Research Institute (HIRI) studies, the Trends in DIY and Pro Home Improvement report may be exactly what you need.
Study Highlights
Why are American homeowners planning fewer home improvement projects?
Each quarter, the Home Improvement Research Institute (HIRI) partners with The Farnsworth Group and HomeAdvisor to survey contractors on a rotating list of topics, as well as their industry and business sentiment. The two most recent contractor topic studies covered the effects of tariffs and the tax act in the fourth quarter of 2018 and a construction industry labor shortage in the first quarter of 2019.
Study Highlights
Which products are leading sales in the consumer and professional markets?
Each year, hundreds of home improvement industry experts and professionals gather to network, share research and explore upcoming trends and forecasts at the Home Improvement Research Institute (HIRI) Insights Summit. “HIRI has evolved over the last three to five years with good leadership,” said Diane Walsh, vice president of market development and sales at ShurTech and HIRI president. “This year’s conference promises to be the best yet.”
Content delivered at September’s HIRI Insights Summit will fall under three pillars:
Total home improvement products sales are expected to increase 5.5% in 2018 to $420 billion in total sales. The Professional Market is expected to increase 6.0% in 2019 over 2018 and the Consumer Market will see a sales increase of 5.3%.
Thriving omnichannel businesses don’t just sell through multiple sales channels — they create a continuous experience for consumers. From brick-and-mortar stores to online-only storefronts, print media and social media, omnichannel businesses make it easy for customers to find and interact with them and their products.
How prevalent is homeownership from generation to generation? Will this be the year millennials close the gap? What are the biggest motivators for home improvement projects? How long do homeowners from different generations think about a project before taking the plunge? These are just some of the generational insights you can glean from the newest Generational Age Group Analysis. This original, proprietary research provides a comprehensive picture of generational attitudes and behaviors, from millennials to matures.
It’s only January, yet American homeowners are already gearing up for spring. According to the Q4 2018 Project and Sentiment Tracking Survey, which surveys adults in the United States about their planned home improvement projects, outdoor living spaces will feature the most activity in the next three months. More than one-quarter of homeowners surveyed indicated they will take on lawn and garden and/or landscaping projects during this time.
