How do home improvement pros decide where to shop

How do home improvement pros decide where to shop?

What drives remodeling, landscaping and other home improvement pros to shop at a home improvement warehouse store versus a specialty distributor? What factors do they consider most critical for strong supplier partnerships?

The Home Improvement Research Institute (HIRI) explored these questions and more via its quarterly survey, with a focus on channel selection drivers in Q3 2018. Here are a few highlights:

  • From remodeling to mechanical products, price is the No. 1 consideration, though getting a good deal is slightly less important for products related to finish work, such as paint. 
  • Landscapers and remodelers also count quality as a key consideration when shopping for products. 
  • Customer service plays a strong role: home improvement pros universally rank “Quickly and efficiently resolves issues” above preference for a particular brand. 
  • Contractor rewards programs, while viewed as a positive, are not a game-changer. 
  • Amazon is growing. While home improvement warehouse and hardware stores continue to lead the way, the online marketplace giant now serves as a go-to for nearly one-quarter of home improvement pros shopping for on-the-job products.

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